Two stands for Zurich at BIBA
The British Insurance Brokers' Association (BIBA), is the UK's leading general insurance organisation. Identity has a long and successful relationship with BIBA and has built a number of stands for their annual conference and exhibition. For BIBA, Identity built and installed two stands for internationally renowned insurance company Zurich, on behalf of Bellman Media. Identity worked closely with Bellman, to turn their initial concepts and ideas into reality.
The main stand was 96m² stand space, open all sides. The design included four zones, depicted by 4 metre high columns with large hanging rings, complete with coloured lighting and branding. Each zone had a colour coded bench and 60" portrait screen. At the centre of the stand was a fully equipped bar and refreshment area.