Altro, BAU Munich
The stand at BAU 2017, was designed to launch the new Altro Debolon brand to mainly the German construction market, with an additional 30% of customers from outside of Germany. The Altro Debolon Marketing Team requested a design which clearly communicated the company’s vision and commitment to innovation. They asked that the design incorporated ‘form follows function’ through Bauhaus. (Bauhaus, which is in fact a building as well as an approach to design, was founded by Walter Gropius in Weimar, Germany.)
By basing the stand design on Bauhaus, gave the staff a talking point at the exhibition and demonstrated how seriously Altro take their design. To support this, quotes from Gropius were displayed as part of the stand graphics.
The ground floor of the stand provided a showroom for products featuring Altro’s biggest selling product, 'Whiterock'. This area included a lectern with a hostess so that pre-booked visitors could be welcomed and introduced to one of the team, or new visitors could be registered and the nature of their enquiry understood. The unique stand design included a feature wall, which comprised of discreet, hidden cupboards on the back and side wall downstairs to houses samples. The stand featured a range of different materials with Altro & Debolon product displayed on walls and floors (digiclad, whiterock, Debolon and Altro flooring).