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How to Get Your Employees Excited About Your Conference

Conferences are an essential part of any business. They can positively maintain an active and thriving workplace community, although it can also be one of the most dreaded.

Developing and keeping your attendees active and engaged can be a challenge, especially when many view conferences as something they “have” to do, rather than what they “want” to do.

The challenge is to shift the “I have to” response to “I want to”, by making your conference enjoyable and beneficial for all attendees including yourself.

Here are our recommended tips to get people excited and engaged about your conference:

Set An Agenda In Advance

Prepare. Prepare. Prepare.

Send an agenda to every employee, with a clear framework to allow employees the opportunity to prepare feedback on a suggested issue or idea, encouraging individual engagement.

Keep it short and sweet as to keep staff and attendees engaged and motivated about attending future conferences.

Power Lead

Our behaviour is influenced by what we experience, therefore exposure to a mind-numbing conference will indicate negativity in an individual’s behaviour. A positive brain stimulates positive behaviour, with productivity increasing, creativity tripling and performance ratings growing.

Power Leads can be used in the form of:

* Beginning with an element of fun

* Recognising a positive staff member

* Acknowledging company or team success

* Sharing gratitudes

Facilitate Brainstorming

Conferences are the integral building blocks within the collaborative process, where each team member contributes their desired strengths – without these, a team may struggle to function. Brainstorming allows for everyone to work together, contributing their opinions to arrive at unified solutions. Utilising this communications tool can improve employee engagement – as a team working together can often accomplish more than an individual.

Incentives and Rewards

Incentives and rewards are tools designed to implement a positive association with conferences. Team members will feel encouraged to involve themselves, knowing it will result in positive recognition for attending and contributing to the overall decisions.

Designing a workplace community, where individuals feel valued, will generate an environment bursting with motivation, productivity and excitement.

Refreshments are always an effective bargain tool for improving attendance – utilise this bargaining tool towards the end of the meeting, enticing attendees to stay for the whole conference.

Pictures Worth a Thousand Words

Individuals respond better and more efficiently to visuals than text. Utilise this effective communications tool by sharing interesting imagery and infographics to clearly portray your message.

Inject A Source Of Fun

Encourage humour and fun as integral parts of the business culture, to improve employee engagement and motivation, within the workplace. Entice the attendance of conferences by introducing games, live demos and the use of interactive media to demonstrate key agendas.

Content Is Key

The content is the brains of the conference – without it the conference wouldn’t function. Make sure the content is worth attending, keeping an enthusiastic approach from start to finish. Ensure your content is filled with the right balance of education, entertainment and engagement.

Encouraging involvement can be difficult, therefore introducing a form of entrainment, such as show and tell presentation, allows employees to engage and connect over a shared recent experience. This permits employees to personally feel valued, subsequently improving motivation and productivity.


Conferences remain an important element of any business to positively maintain a thriving workplace community to stimulate engagement, motivation and improve company or industry performance. Conferences have a purpose, but that doesn’t mean it’s the only focus – introduce entertainment and involvement to inspire attendance and enthusiasm amongst the workplace. This is your time to shine, make your conference exciting and not one of those dreaded “have to” tasks involved with every job role.

Remember preparation is everything – so prepare, prepare, prepare.

To find out how Identity could help in all these areas at your next conference, please contact us on telephone number 01323 469111 or by emailing [email protected].